Before the Lead
Build awareness and familiarity across your target audience.
The RDIGS Engagement EngineDon't Just Capture Leads.
Don't Just Capture Leads.
Build Memory.
Create Momentum.
Most demand generation programs focus on one moment: the lead conversion.
We believe what happens before and after that moment matters just as much.
The RDIGS Engagement Engine is our proprietary approach to demand generation, designed to surround your target audience with relevant brand experiences across the buying journey - building awareness before conversion and reinforcing engagement after the lead is captured.
Because generating a lead is only the beginning.
Build Your Engagement Engine
A Lead Doesn't Mean They Remember You
Traditional lead generation often works in isolation.
A prospect downloads an asset.
Their details are captured.
The lead is delivered to sales.
And then?
Your sales team reaches out to someone who may barely remember the content they engaged with - let alone the company behind it.
That creates a fundamental disconnect between lead generation and buyer engagement.
The RDIGS Engagement Engine is designed to close that gap.
The Rule of 7 Has Changed
B2B buyers rarely act after a single interaction.
They research independently, consume content, compare solutions, encounter brands across multiple channels and involve multiple stakeholders before entering a serious sales conversation.
That means one content download or one outbound call isn't enough. Your brand needs to show up consistently - with relevance - throughout the journey.
Demand Generation
Built Around the Entire Journey
The RDIGS Engagement Engine brings together audience intelligence, intent, content, display advertising, telemarketing and multi-channel engagement into one connected demand generation program.
Instead of treating every channel as a separate activity, we use them together to create continuity across the buyer journey.
At the Point
of Engagement
Capture demand and understand what matters to each prospect.
After the Lead
Continue engaging the prospect with messaging relevant to their interests and challenges.
A lead that doesn't arrive cold.
It arrives with context, familiarity and continued brand exposure behind it.
How The Engagement
Engine Works
Define Your Ideal Audience
Every program begins with your ICP.
We build the campaign around:
Target accountsIndustriesCompany sizeGeographiesJob functions and seniorityBuyer personasPriority solutionsCampaign objectives
This creates the audience foundation for everything that follows.
Identify Signals of Interest
Not every account in your ICP is actively researching a solution today.
We combine audience intelligence, engagement data and intent signals to identify accounts and prospects demonstrating relevant interests.
This helps us prioritize audiences based not only on who they are, but also on what they appear to care about.
Build Awareness Before Lead Capture
Before asking your audience to engage, we help your brand become familiar.
Target accounts can be exposed to your messaging through ABM display and digital engagement aligned with the campaign.
This creates repeated opportunities for prospects to:
See your brand
Recognize your message
Understand your proposition.
So when they eventually interact with your content or speak with our team, your brand isn’t appearing for the first time.
Capture & Qualify Demand
Once engagement is established, we move from visibility to conversation.
Depending on the program, leads can be generated through:
Content SyndicationTelemarketingMQL ProgramsHQL ProgramsBANT QualificationSales-Ready LeadsWebinar & Event RegistrationCustom Qualification Programs
But we don’t stop at collecting contact details.
Our qualification process is designed to uncover the prospect’s needs, challenges, priorities and buying context.
From Qualification to Personalization
What Your Prospect
Tells Us Shapes What
They See Next
This is where the Engagement Engine becomes more powerful.
During qualification, prospects can be asked targeted questions designed to uncover their specific business requirements.
For example:
Q1
What challenge are you currently trying
to solve?
Q3
What is driving your current requirement?
Q2
What capability is most important to your
organization?
Q3
What are your priorities when evaluating
a solution?
Those answers create context.
And that context can inform what happens next. Instead of serving every lead the same generic message, post-lead engagement can reinforce messaging aligned with the needs and interests identified during qualification.
One prospect
One identified need
More relevant follow-up engagement.
THE LEAD IS CAPTURED. THE ENGAGEMENT CONTINUES.Most lead generation programs stop
Email
Most lead generation programs stop
here. We don't.
Once a lead has been delivered, traditional CPL programs consider their job complete. The RDIGS Engagement Engine continues working — qualified prospects can remain within a coordinated engagement sequence across channels such as:
ABM Display
Continue surrounding the prospect and their account with relevant brand messaging.
Reinforce key messages and content aligned with the campaign.
Voice
Create human conversations that add context and identify changes in requirement, priority or buying readiness.
Retargeting
Keep your brand visible as prospects continue researching and evaluating their options.
This helps maintain momentum between the initial lead interaction and the next meaningful sales conversation.
THE JOURNEY. MULTIPLE TOUCHPOINTS.Connecting demand
Connecting demand
generation across the
buying cycle.
From the first account selected to the pipeline opportunity that follows — the connected steps, one coordinated engine.
ICP & Account Selection
Identify the organizations and decision-makers you want to reach.
Intent & Audience Intelligence
Understand where relevant interest and engagement may exist.
Pre-Lead Brand Exposure
Build awareness through targeted display and digital engagement.
Content & Demand Capture
Engage prospects through relevant content and campaign experiences.
Human Qualification
Understand needs, challenges, priorities and buying context.
Qualified Lead Delivery
Deliver actionable prospect intelligence to your sales team.
Personalized Post-Lead Engagement
Continue display, email and digital engagement based on identified interests.
Sales Follow-Up
Your team enters the conversation with greater context and brand familiarity.
Pipeline Opportunity
The destination of the journey — where continued engagement meets sales readiness.
MORE THAN LEAD GENERATION
Built to create memory and momentum.
The Engagement Engine isn't designed simply to increase the number of times someone sees an advertisement. Every stage has a purpose.
Visibility
builds familiarity
Content
creates engagement
Intent
helps prioritize
Human conversations
create context
Qualification
identifies needs
Personalization
increases relevance
Continued engagement keeps your brand present.
BUILT AROUND YOUR CAMPAIGN
There is no one-size-fits-all Engagement Engine.
Every program can be configured around your market, objectives, audience and sales process.
PROGRAMS MAY COMBINE
ABM DisplayContent SyndicationTelemarketingIntentEmailRetargeting
Or we can build a custom channel mix around your specific campaign requirements.
TYPICAL PROGRAM
- DURATION
- 8–12+ weeks
- AUDIENCE
- Custom ICP and/or Target Account List
- CHANNELS
- Configured by campaign
- LEAD QUALIFICATION
- Custom qualification framework
- INVESTMENT
- Based on audience, channels, lead requirements and program scope
STARTING FROM$10,000
Build Your Program WHY RDIGS?Demand generation with more behind
Demand generation with more behind
the lead.
We believe the value of a demand generation partner shouldn't be measured only by how many leads they deliver. It should be measured by how effectively they help create meaningful engagement with the market.
Human + Digital
Combine real conversations with digital engagement rather than relying on one channel alone.
Data-Driven Targeting
Build programs around clearly defined accounts, audiences and buyer personas.
Intent-Fused
Use signals of interest to help prioritize relevant accounts and prospects.
Qualification With Context
Go beyond basic contact information to understand business needs and priorities.
Multi-Channel Engagement
Connect display, content, email and voice throughout the campaign.
Transparent Delivery
Clear campaign reporting and visibility into performance throughout the program.
THE ENGAGEMENT ENGINE
Stop generating leads in isolation. Start building demand that stays with the buyer.
Your prospects don’t experience your marketing as separate channels. Neither should your demand generation strategy.
The RDIGS Engagement Engine connects audience intelligence, content, digital engagement and human conversations to create more meaningful interactions before, during and after lead capture. So when your sales team starts the conversation, your brand has already started the journey.
REQUEST A CAMPAIGN PLAN